Discovery
Artes Madrid is a regional marketing platform dedicated to promoting the vibrant art scene of Madrid and broader Spain. Designed for art professionals, institutions, and cultural tourists, it highlights thousands of sites, events, and opportunities while opening access to the dynamic art market of the Spanish capital. By combining cultural insight with digital innovation, Artes Madrid positions itself as a gateway for unforgettable artistic experiences and direct audience engagement.

Branding

Expertise
One Sun Media led the platform’s full digital development, building a user-friendly website equipped with a booking engine for exhibitions and events, a mailing list manager for targeted communication, and integrated social media pages to amplify reach. An interactive art geodirectory was created to help users explore cultural venues and experiences across Madrid. To drive growth, One Sun Media designed ad campaigns, wrote engaging copy for social posts and Meta Ads, and deployed a geographically targeted engagement strategy to attract both local users and international visitors.

CMS

Quantification
The launch and promotion of Artes Madrid delivered strong, sustained results, with consistent monthly growth in user engagement and a steadily expanding subscriber base. The combination of cutting-edge tools, strategic messaging, and hyper-targeted advertising positioned Artes Madrid as a leading digital platform in Spain’s cultural ecosystem—connecting artists, audiences, and institutions in one dynamic, curated space.