Discovery
In an increasingly polarized media landscape, Opinión Cubana emerged with a clear mission: to deliver truthful, rigorous, and independent journalism on Cuban current affairs. Born out of the need for a digital platform that values integrity and the public’s right to know, the project set out to publish news, chronicles, and in-depth reports that reflect the real voices and realities of Cuba. The editorial team envisioned a space free from propaganda, grounded in professional ethics, and designed for readers hungry for verified information.

Branding

Expertise
One Sun Media took on the challenge of bringing Opinión Cubana to life from the ground up. We developed the full branding system to reflect the outlet’s credibility and journalistic tone. We built a modern, responsive news portal with a user-friendly interface and integrated subscription model, enabling both free access and reader-supported memberships. To extend reach and foster community, we launched and managed social media channels on Facebook and Instagram, carefully aligning content strategy with the platform’s editorial standards.

CMS

Social Pages

Quantification
In just a few months, Opinión Cubana established itself as a trusted voice among Cuban digital audiences. The portal quickly attracted a steady stream of readers and paid subscribers, while the social media presence grew to over 30,000 combined followers across Facebook and Instagram. The platform is now a vital source for independent news and analysis, with growing influence and a loyal readership base that values truth, quality, and freedom of the press.