Discovery
Cuba 22 is an online newspaper created to engage Cuban youth at the intersection of culture and civic awareness. Focused on music, entertainment, and political education, the platform addresses the everyday interests of young people while introducing them to the political narratives shaping their future. Its mission is to foster a new generation of informed citizens who recognize their role in Cuba’s transformation and feel empowered to participate actively in the island’s political life.
Branding
Expertise
One Sun Media led the full development of Cuba 22, crafting a bold and youthful brand identity that resonates with its target audience. The website was built with a dynamic, mobile-first design and includes a robust subscription system to grow and manage its readership. Seamless integration with major social networks ensures that content circulates widely and organically among youth audiences, fostering real-time interaction and community building across platforms.
