Discovery
ZoePost is a distinguished online newspaper founded and led by renowned Cuban writer and political voice Zóe Valdés. With a bold editorial stance and a clear commitment to freedom of expression, ZoePost offers international news coverage with a sharp focus on issues relevant to Iberoamerican audiences. The platform has become a vital space for cultural analysis, political commentary, and independent journalism, attracting readers across Latin America, Spain, and the Cuban diaspora. Recognizing the need to enhance its digital infrastructure and reach, ZoePost partnered with One Sun Media to modernize its platform and better serve its growing readership.
CMS
Expertise
One Sun Media undertook a comprehensive digital redevelopment of ZoePost, starting with a full redesign of the website to improve navigation, responsiveness, and editorial flow. A secure subscription engine was integrated, allowing readers to support the publication through tiered memberships, while a fully functional e-commerce store was launched to offer books, merchandise, and exclusive content. On the backend, the server was optimized for speed, scalability, and traffic surges, ensuring uninterrupted access even during high-demand news cycles. One Sun Media now serves as the ongoing webmaster of the platform, overseeing technical maintenance, updates, and performance monitoring.
E-Commerce
Products
Quantification
The impact of the digital transformation has been significant. Page load speeds improved by over 70%, bounce rates decreased, and user engagement time increased, reflecting a smoother and more immersive reading experience. The new subscription model generated a steady stream of recurring revenue, while the online store opened a new channel for brand engagement and monetization. With enhanced performance, visual coherence, and monetization tools, ZoePost is now equipped to expand its influence across Iberoamerica, continuing to be a fearless voice for truth, culture, and political clarity in a region in search of independent thought.
