- Define Campaign Goals
- Identify Target Audience
- Select Ad Formats
- Define Campaign Budget and Schedule
- Create Ad Creative
- Set Up Conversion Tracking
- Monitor and Measure Results
- A/B Testing
One Sun Media
creative digital & brand agency
Instagram Advertising
- Define Campaign Goals
- Identify Target Audience
- Select Ad Formats
- Define Campaign Budget and Schedule
- Create Ad Creative
- Set Up Conversion Tracking
- Monitor and Measure Results
- A/B Testing
Facebook Advertising
- Define Campaign Goals
- Identify Target Audience
- Select Ad Formats
- Define Campaign Budget and Schedule
- Create Ad Creative
- Set Up Conversion Tracking
- Monitor and Measure Results
- A/B Testing
AdWords Advertising
- Define Campaign Goals
- Identify Target Audience
- Select Ad Formats
- Define Campaign Budget and Schedule
- Create Ad Creative
- Set Up Conversion Tracking
- Monitor and Measure Results
- A/B Testing
Quantification
- Bi-weekly Google Analytics reports
- Weekly Search Index reports
- Calculate change ratio
Generate Backlinks
- Press releases (blog, Mailing list)
- Google Adwords
- Newsletter
- Integrate Blog (Mailchimp, Twitter, Facebook)
- Collaborate
Optimize Site Links
- Remove broken links
- Update internal links
Optimize Images
- Increase images in content
- Remove unused images
- Update images ALT Tags with Keywords
- Create Gallery section
Optimize Content
- Update static old content with Keywords
- Update page titles with Keywords
- Create new content regularly (blog)
- Incorporate Keywords in content.
- Improve passage in content (bits of content related to keywords)
Social Proof
- Google reviews
- Yelp registration
- Sites/Directories registration
- Create Testimonials section
Develop EAT (Expertise, Authority and Trust)
- Identify market/audience common questions
- Create/ Repost authoritative content